bloomberg, vice president joe biden and former congressman gabrielle giffords who survived a shooting two years ago. for more on the politics john for more dickerson joins us now, john good mor good morning. >> good morning. >> let's start first with this new nra ad which criticizes the president as an elite ihypocrite crit and brings the president's daughters into the fight.the fight. is this getting personal? >> well it's already been pretty personal, but, yes, this is -- this is a very incendiary i message to the nra members and also, though, it's trying to expand charges against the president. in other words, this video that the the nra's put out makes a larger argument. it's not just about guns it's puts going in to the people when have negative views about the president.am so, it uses all the emotional -- presses all presses all the emotional r those p buttons for those people who dent and t don't like the president and the nra is making it about hipock extrassy and not safety. >> the president said he's not worried about the politics right now but the politics will make a espec